AI doesn’t inherently know what it’s looking at, listening to, or reading—it needs to learn. Annotation is the key that unlocks this understanding, turning raw data into structured knowledge. At OREL IT, our expertise spans from image, video, text, audio, and geospatial annotation, ensuring businesses receive high-quality, structured datasets to train, validate, and optimise AI models effectively, accelerating your AI and Machine Learning models with precise, scalable data labelling solutions tailored to your business needs. From self-driving cars to intelligent chatbots, our annotations fuel the next generation of AI.
Teaching AI to see, hear, and understand the world: OREL IT’s precision annotation
What is AI Data Annotation?
AI data annotation is the process of labelling raw data—like text, images, audio, or video—to make it understandable for machine learning models. These annotations act as the “ground truth” that trains AI to recognise patterns, classify objects, detect sentiment, and make decisions. Whether it’s identifying faces in images or interpreting language, high-quality annotation is essential for building accurate, reliable, and intelligent AI systems.
What sets us apart in AI Data Annotation
Project Management Excellence – Efficiently managing large-scale projects by ensuring smooth workflows, timely deliveries, and client satisfaction through strategic planning, seamless coordination, and rigorous quality control.
AI-Assisted Annotation Tools – Boosting efficiency with smart automation.
Skilled Annotators & Trainers – Domain experts across multiple industries.
ISO & GDPR Compliance – Adhering to global data security and privacy standards.
Quality & Consistency – Rigorous validation ensures data accuracy and high quality.
Service categories:
1. Image & Video Annotation
From object detection to instance segmentation, we enhance AI models for autonomous vehicles, security, robotics, and e-commerce with precise annotations.
Bounding Boxes & 3D Cuboids – For object detection, tracking and to annotate depth (essential for autonomous vehicles and robotics)
Polygon & Semantic Segmentation – Identifying object boundaries with precision, labelling irregular objects, while semantic segmentation classifies every pixel, enhancing accuracy (suitable for medical imaging and self-driving)
Keypoint Annotation – Marking specific points such as facial landmarks or body joints and poses estimation for human behaviour analysis and gesture checking
KLiDAR Annotation – Enhancing 3D perception of objects and environments (suitable for autonomous driving, robotics and urban planning systems).
Industries we serve:
Automotive
Healthcare
Retail & E-commerce
Agriculture
Security & Surveillance
Sports & Fitness
Entertainment & Media
Robotics
Manufacturing
Military & Defence
2. Text Annotation & NLP Data Labelling
We power AI-driven chatbots, sentiment analysis, and search engines with high-quality text annotation.
Entity Recognition – Tagging names, dates, and locations for AI comprehension.
Sentiment Analysis – Labelling emotions and opinions in customer feedback.
Linguistic & Relation Annotation – Analysing sentence structures and contextual meaning.
Industries we serve:
NLP start-ups
Virtual assistants
Telecommunications
Legal & medical AI
Search engines
3. Audio Annotation & Speech Recognition
Improving speech-to-text models, voice assistants, and audio AI applications with precise data annotation.
Speech Transcription – Converting spoken language into structured text.
Speaker Identification – Differentiating voices in multi-speaker recordings.
Emotion & Tone Analysis – Training AI to detect mood and sentiment in speech.
Sound Classification – Training AI to categorise various sounds or noise types in audio recordings
Phonetic Annotation – Marking phonetic elements in speech for linguistic analysis and training.
Industries we serve:
Call centres
Virtual assistants
Media & broadcasting
Healthcare
4. Geospatial & LiDAR Annotation
Powering smart cities, autonomous navigation, and environmental monitoring with geospatial data processing.
Satellite & Drone Image Labelling – Identifying land features, roads, and buildings.
Agricultural & Farmland Analysis – Precision farming through AI-driven insights.
Autonomous Navigation Data – Enhancing self-driving car perception and decision-making.
Sound Classification – Training AI to categorise various sounds or noise types in audio recordings.
Phonetic Annotation – Marking phonetic elements in speech for linguistic analysis and training.
Industries we serve:
Automotive
Urban planning
Agriculture
Logistics
Environmental conservation
The numbers that matter
Successful Projects Completed – 100,000+
Total Annotated Time – 30Mn Project Hours
Quality – 98%
Skilled Workforce – 18,000+
Clients – Delivering Excellence to the top 100 Fortune 500 Companies
Industry-leading expertise – decades of experience in AI-driven data processing in multiple domains such as automotive, healthcare, e-commerce, agriculture, and more.
Cutting-edge annotation techniques – advanced annotation methods—such as semantic segmentation, 3d bounding boxes, and keypoint annotation
Scalable & secure solutions – GDPR & ISO 27001/27701-compliant data handling.
Human + AI hybrid approach – combining skilled annotators with AI automation.</p
Custom-tailored annotation pipelines – adaptable to project-specific needs.
Quality assurance & accuracy – ensuring data precision with rigorous validation.
Commitment to innovation
Your AI deserves the best data
At OREL IT, we provide the data foundation AI needs to learn, adapt, and perform. Our annotation solutions are strategically designed to align with your AI objectives and give you the edge in an increasingly intelligent world.